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ERICK TRUONG

Work with me

Two ways to put the MASTERS Framework to work.

Whether you're a business owner getting started with AI or an enterprise ready to transform at scale — there's a path built for you.

For small & medium business owners

AI Foundations

The feeder course.

A practical, jargon-free course for owners and operators who want to use AI to save time and money now — not someday. Learn where AI fits, how to adopt it safely, and how to get real ROI without a technical team.

  • Plain-English AI fundamentals for business
  • Where AI creates value in a small business — and where it doesn't
  • Hands-on templates and safe, practical workflows
  • A first taste of the MASTERS way of thinking
For larger organizations

Enterprise AI Transformation

The full MASTERS engagement.

End-to-end AI transformation training and delivery using the MASTERS Framework — strategy, governance, implementation, and enablement — so your organization turns AI into measurable outcomes and the capability to keep scaling.

  • The complete seven-step MASTERS Framework, applied to your business
  • AI strategy, governance, and implementation
  • Team training and change enablement
  • Measured return — cost, cycle time, and adoption

The Framework

The AI Transformation MASTERS Framework.

MASTERS is a seven-step operating model for turning AI ambition into outcomes — from mapping the work and assessing where AI creates value, through building trust and governance, to scaling what works. It gives leaders a shared language and a repeatable path, so transformation is deliberate and measurable — not a scramble of disconnected pilots.

M · Map

Understand the processes and people before touching a model.

Explore the framework inside AI Transformation Leaders

Free guide

Get the MASTERS Framework guide.

The seven steps I use to take businesses from AI ambition to measurable results — distilled into a practical guide. Enter your email and it's yours.